Alison Moore – Managing Director

As Managing Director I ensure that our business has the best working environment and processes, ensuring that our organisation is achieving and the people working here are happy. I manage on an ethos of investing into teams to maximise support and outcomes for young people.

I hold as successful history as being an exceptional leader with extensive experience in coaching, development and performance management. I also ensure that we are effective as a business, create infrastructure stabilisation and oversee all facets of the business function to ensure the highest quality of services for the young people we care for.

After holding a successful career in leadership and management within the public sector, voluntary sector and private sector I bring a wealth of knowledge to Pebbles Care to drive change management to maximise service delivery and build a strong culture all resulting in the best possible service to those who deserve them most, our young people.

Since 2003, Pebbles has grown to a national provider of residential childcare and education and this has been achieved through a culture of innovation, professionalism and care. Our mission moving forward is to continue to work in partnership with our regulators and local authorities to insist upon the best care experience and life prospects for those in our care.

Alison Moore

Richard Graveling – Head of Education

Richard Graveling - Head of Education

I bring with me a proven track record over 18 years delivering high quality outcomes in education, 10 years of which in challenging leadership positions. Passionate about ensuring equity in learning to improve life chances.

Using experience of raising attainment throughout periods of challenge and change in local authorities to drive improvements in the SEMH sector; building positive culture and empowering professionals to increase capacity and encourage innovation and raise standards.

I fully advocate every young person should have access to learning and our 4 Schools continue to build on a positive reputation of confronting barriers to learning for young people and offering a personalised learning experience to meet their academic needs.

James Doyle – Head of Commissioning and Marketing

I have overall responsibility for working with Local Authorities to find positive destinations for young people within our services. As an experienced journalist, strategic marketer and residential care practitioner I offer an informed and innovative approach in our service delivery and encourage the organisation to continually develop.

I ensure our partner authorities are well-engaged within our mission to be an ‘Outstanding Childcare Company’ through smart communications planning and I deliver informed strategic planning to ensure the sustainability and growth of our services, which continue to be positive destinations for young people.

I have developed a strong network of relationships across the country and work in partnership with Local Authorities, Government and partner agencies to provide bespoke solutions to the increasing procurement challenges faced within the sector.

James Doyle

Joy Wakenshaw – Head of Care

Joy Wakenshaw

I am a highly motivated, and dedicated manager who can demonstrate a proven track record in leading teams to support positive outcomes for children and young people.

My working ethos advocates partnership working and encouraging leadership at all levels within an organisation to achieve common goals in the support of young people. I am also passionate about training, quality improvement and ensuring that children and young people are protected from harm, kept safe and can be supported to fulfil their potential in the communities within which they live.

I have extensive experience in trauma informed practice and ensure that this approach is embedded in our work with young people in our care.

Amanda Quinn – Area Manager St Helens

Amanda has worked within children’s residential care for 18 years and has a proven track record as a successful registered manager across varying settings.

Amanda has experience in managing homes for young people with emotional and behavioural difficulties as well as young people with profound learning disabilities.

Amanda holds an NVQ Level 4 in care and an NVQ Level 4 in Management, she is also a qualified assessor.

Amanda is passionate about ensuring the young people are provided with opportunities to enhance their learning and life experiences and in promoting a successful transition into adulthood.

Amanda Quinn

Maureen Cassidy – Area Manager Scotland

Maureen Cassidy

Maureen has over twenty years’ experience of working in residential child care. She is a qualified Social Worker and has worked in Scotland and England as a Registered Service Manager for Children’s Services.

Maureen has extensive knowledge and experience of trauma informed practice following her role in leading the implementation of a therapeutic model of care within children’s services. Maureen values her role in safeguarding children and young people as well being a lead in the delivery of positive outcomes for looked after children.

Katy Seal – Area Manager Cumbria & Lancashire

Katy joined Pebbles care in 2015 as Registered Manager and currently holds her Level 5 Diploma in Leadership for Health and Social Care and is a certified Team Teach instructor.

Throughout Katy’s 22 years in care she has gained extensive knowledge and invaluable experience in meeting the needs of young people and ensuring each service is outstanding in its efforts to meet regulatory compliance.

Katy has an exceptional track record in developing future leaders. Katy advocates encouraging children to engage in positive experiences, making healthy choices and building resilience to achieve an independent and dynamic lifetime.

Katy Seal - Area Manager

Dave Hitchen – Area Manager Yorkshire

Dave Hitchen

Dave has worked in residential childcare for 11 years in varying leadership roles, with a proven track record as a successful Registered Manager, achieving an outstanding feature in Leadership and Management.

Dave holds an NVQ Level 3 in Health and Social Care, Children and Young People and is in the final stages of completing a Level 5 Diploma.

Dave is also a qualified Team Teach Instructor and is the lead in Behaviour Management training for Pebbles Care.

Dave is a passionate advocate of trauma informed practice and inspires his peers and colleagues to provide safe, healing and therapeutic placements for young people.

Sheila Morgan – HR Manager

I am responsible for the complete HR and recruitment function for Pebbles Care and can call upon 15 years’ experience in supporting the organisation to become a ‘provider of choice’.

We aim to recruit the very best teams, so our young people experience the very best quality of care and Education.

We promote a culture of professionalism, opportunity, respect and equality to promote an environment where all of our team, both service users and staff, achieve and develop.


Dawn Whittington – Group Accountant

Dawn Whittington

I have over 13 years’ experience working in medium sized care organisations. I have worked predominantly in senior finance roles, taking a lead in ensuring financial efficiency and compliance, both with internal and external stakeholders.

I am committed to providing an effective and proactive finance service to all levels of the organisation, as well as developing and maintaining positive relationships with our local authority partners, and suppliers to ensure we provide a sustainable future for the young people in our care.

Sharron Reilly – Forensic Psychologist in Training

Volunteering in residential childcare for more than 20 years ago has shaped my professional career. Bewildered by the behaviours and saddened by the difficulties that some young people face sparked my interest for both understanding and intervention.

My goal is to understand what has happened to young people and to coach residential practitioners to deliver trauma informed care and a positively impact the life prospects of young people. My role with Pebbles Care is to undertake psychological assessments; understanding the young people’s functioning or risk and provide consultations to staff teams surrounding an understanding of behaviour and recommendations for practice.

I am also developing training in therapeutic parenting in residential childcare that has an emphasis on attachment, developmental trauma and therapeutic practice. This provides staff with an understanding of behaviour, while ensuring that all children’s homes can offer a safe, stable, and nurturing environment that uses relationships to help young people recover from past traumatic experiences.

This transformative trauma informed approach relies on relational care within the therapeutic home and can also be enhanced by one to one psychological therapy for some young people. I have a BA in Psychology, MSc Forensic Psychology and an MSc in Applied Psychology with Children & Young People.

I am in my final year of a Professional Doctorate in Forensic Psychology with the University of Nottingham. My clinical Supervisor is Dr Marie Renaud.

Sharron Reilly